Promoted By:
Promoted By:
As envisioned in NSFE (2020-25), one of the strategic action points is to observe a Financial Literacy Week during every year on the lines of the Financial Literacy Week being observed by RBI and a Digital Financial Services Day once a year to bring financial awareness among masses.
In this connection, Financial Literacy Week (FLW) will be observed from February 09, 2026 to February 13, 2026 on the theme of “KYC – सुरक्षा की ओर पहला कदम / Your First Step to Many
Safeguards” which aligns with the strategic objectives of the National Strategy for Financial Education: 2020-2025 and the following activities would be undertaken during the event.
Eligibility: Open to all Indian citizens (individuals or teams)
Launch & Opening of Submissions: 9 February 2026
Last Date for Submission: 28 February 2026 (11:59 PM IST)
Reel Duration: 30 to 60 seconds
Format: Vertical or horizontal
Language: English or in any 8th Schedule language (Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Manipuri, Marathi, Maithili, Nepali, Oriya, Punjabi, Sanskrit, Santhali, Sindhi, Tamil, Telugu, Urdu)
Subtitles: English subtitles are mandatory
Themes (choose one):
Financial Frauds and Scams
Savings and Spending
Cyber Security and Hygiene
Budgeting
Banking
Investments
Insurance
Retirement Planning
Consumer Protection
KYC – Your First Step to Many Safeguards
Submission Mode: Through the link available on NCFE website.
Prizes: Total prize pool of ₹80,000
Win exciting prices worth up to ₹ 80,000/-
competition is open to Students of the for classes 6th to 10th only for schools under Money Smart School Programme
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